Creative copywriting that connects, clarifies and converts.
Use the right words to tell your story, and you’ll snare an audience that hangs on every sentence.
Use the wrong words, and you’ll be met with an apathetic ‘eh’.
Apathy is our enemy.
The right words are our weapon against this.
Sometimes I call myself a Melbourne copywriter for small businesses, an SEO copywriter, other times a fashion copywriter for retailers and fashion brands. Yet I regularly work comfortably and confidently with other industries, including real estate, food and wine, and health and wellness, leaving me with a wide breadth of knowledge.
My skills lie within SEO copywriting, fashion copywriting, content marketing, email marketing, deciphering Google analytics, and creating content for businesses looking to connect with and convert their audiences - no matter their platform or medium.
After completing a Diploma in Journalism at Macleay College, Sydney, I completed a Bachelor of Mass Communications. I also spent time interning at Yen Magazine, Pages Digital and Studio Magazines.
I've worked as a marketing administrator for nation-wide coffee franchise Aroma Cafe where I managed all of their social media channels, wrote all of their advertising copy + and crafted a weekly newsletter for all franchisees.
I held the position of Content Marketing Executive at domain registrar Melbourne IT. I was also part of a team who developed their brand-new website - copy + information architecture and all.
AND, I've worked at #1 Australian publisher Pedestrian.tv as an account manager for Sportsgirl, one of Australia's most-loved retail brands. I co-managed an online audience of 450,000+, developed a highly successful Instagram strategy, and crafted prose for an audience of 20-something females.
I'm a copywriter with marketing smarts, which means I approach all that I do from a strategic perspective. What I write will deliver results for you, because I've done it before for others just like you.
Who do I work with?
I work with businesses who are innovative, embrace change, and they value creative input. They do not do simple. Boring is their enemy.
I'm a copywriter in Melbourne, but I've worked with clients in Ireland, the USA, Canada and Singapore.
Is this you?
Perhaps you're a marketing manager at a retail brand, a small business owner, a one-woman-shop, or a talented account manager at an agency. No matter how large your operation is or how long you've been in business, you consider yourself cutting-edge, and strive to be at the forefront of all things fashion, design and technology. You believe that style, substance and sustainability can co-exist, and you're hell-bent on creating a community that supports each other, and adores you and your brand, too.
You've decided it's time to hire a professional and level up against your competitors. You don't want to rely upon your own clouded intuition any longer, and you're eager to put your trust in the hands of someone who's dedicated to helping you refine your message and create an authentic tone-of-voice.
You're more than likely a...
Business-savvy creative, stylish entrepreneur, maker, doer, lover of luxury.
You could be...
Female, or an expressive and creative dude.
You're absolutely 100%...
Professional, focused, organised, driven, true to your word.
More than anything:
You understand the importance of developing your own unique tone-of-voice. You want to infuse your business with a brand essence, informed by your core values and goals.
If you have website copywriting, explore my range of website copywriting packages.