I specialise in helping fashion and lifestyle businesses tell their stories online so that they can attract their ideal clients. A key part of this is using the right words and the right medium to tell your story, which is why I offer a number of copywriting and content marketing services.

Check out the list below to see what I can help you with.

First, a note about how I work:

Calling myself a copywriter is delightfully simple, because my copywriting services encompass more than constructing sentences.    

I'm here to help you tell your story using the power of words...and then turn those words into profits.

That's why I take a consultative and strategic approach to all that I do. I work with my clients to understand their goals, their business, their vision and mission.

I then translate these characteristics into a compelling tone of voice that attracts clicks and encourages conversions.

I do this by:

  • Analysing your trade. What are your strengths? What are you weaknesses? What makes you unique/different? 
  • Getting a sense of your personal brand. Are you lively and engaging? Or nuanced, comforting and secure?
  • Studying industry competitors and world-class leaders. How do you compare locally, regionally and internationally? 
  • Re-shaping your current content. What have you done previously, and how can we make it better? 

Below is a list of my usual services.

If you can't find what you're after, I'm happy to develop a copywriting solution to meet your needs.

Copywriting Services

Writing and editing website content

I'm experienced in creating website content that's optimised to get you more website visitors and more clients and customers. I've written engaging 'About Us' pages for start-ups in the fashion industry, product descriptions for mobile accountants, and lead-capturing landing pages for ASX-listed IT companies.

Find out more about my website copywriting services.



Fashion copywriting

Shoes won't sell themselves - which is why you need compelling content that hooks onto the heart strings and wallets of your ideal customer. I've helped a number of well-recognised and much-loved Australian brands with website copywriting, press releases and email marketing copywriting, including Sportsgirl, Seed Heritage, Politix, and Nadia Bartel's The Con-Nection.

Find out more about my fashion copywriting.


Content writing for email marketing, blog posts, and promotional and advertising brochures

It's not always easy to write about the merits of bike riding, or third-party car insurance. I can get creative with typically un-sexy subjects for email marketing campaigns and company blogs that will get people clicking to tweet, buy, read more and comment.


Interviewing and research for all manner of editorial copy including feature articles, advertorials and commentary

I've previously interviewed people from a variety of backgrounds, including the performing arts, architecture, environmental science, musicians and celebrities such as Fat Boy Slim, Polica, Purity Ring, Cloud Control, Dappled Cities, Mia Freedman, Maggie Beer, Josh Thomas and Emma Mulholland. I also maintained an air of Puff Daddy cool whilst doing so.


Press releases and media announcements

Got something you want the world to know? Truthfully, you've probably already got it goin' on. You need someone to tell your story. This is where I come in. I can help you sing it from the mountain tops and send it to the masses. But be warned - there may be double entendres, there may be pop culture references, and I might tell a dirty joke or two. One thing's for sure though - there will be people who will read it and remember it.


Feature writing

I have five years of experience writing copy for websites and magazines. I specialise in producing content for 18-35-year-olds on pop culture, gender and social politics, music, television, film, photography, and art and design.


Okay! I'm ready to brief you on my next project.

See how we can work together.