Fashion brands require a niche understanding of their industry – from knowledge of high summer collections, to the difference between an epaulet and an eyelet, and everything in between.

Because if you give your press release to any old lackey to wrangle, they won’t be able to enhance the best parts of your brand.


And although I’m an aesthete through and through, I also know that the power of words is the crucial ingredient to selling an idea.

Do you need a clear and creative press release for your new collection? After some subject lines that get subscribers through the online checkout? Not sure how to speak to your customer in a way that makes them say, “Damn, you’re in my head!” – or something to that effect?


I’m an experienced and highly recommended fashion copywriter in Melbourne. I’ve written for the likes of Sportsgirl, Seed Heritage, Politix, The Con-Nection and Bear Denim, just to name a few of the fashion brands that have me on call. I’ve helped them with press releases, blog posts, email marketing copywriting, product descriptions, seo copywriting and internal communications for staff.


After a simple Brand Story?

Need a press release that editors won’t gautomatically send to their trash folder?

I can create high quality, high impact copy that will increase your sales, get you exposure and get the right VIPs talking about your brand.


How I work is simple, speedy and efficient

You’re a luxury fashion brand. Or maybe a high street retailer. Your industry moves fast…and so do I. You need inspiring, engaging and action-oriented copy, like, yesterday. And you need your copy to actually make your business profits.

Quite simply, I work with you and our brief to enhance the best parts of your business. I’ll help you hook onto the tender parts of editors hungry for a good story, speak to your customers' deepest wants and needs, and finally get your brand the coverage it deserves.


fashion copywriter melbourne

I offer the following fashion copywriting services:

+ website content writing

+ press releases

+ email marketing copywriting

+ content marketing

+ SEO copywriting

+ blog content writing services

+ feature/advertorial writing for magazines


Got a migraine of a deadline?

Get in touch for a fast turn-around.